---
title: "Libero Pointshop | Mejix Case Study"
description: "Building a Loyalty-Driven Webshop for a Global Baby-Care Brand"
lang: en
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    "@context": "https://schema.org",
    "@type": "CreativeWork",
    "name": "Libero Pointshop",
    "description": "Building a Loyalty-Driven Webshop for a Global Baby-Care Brand",
    "url": "https://shop.libero.se/",
    "author": {
      "@type": "Organization",
      "name": "Mejix",
      "url": "https://www.mejix.com"
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    "about": "Libero Pointshop",
    "keywords": "Custom Shopify Application, Headless Commerce Development, Loyalty & Promotional Workflows, Multi-System Integration"
  }
---

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[Back to Case Studies](/case-studies)Shopify Plus / Loyalty Commerce 

# Libero Pointshop

Building a Loyalty-Driven Webshop for a Global Baby-Care Brand

[Visit Live Site](https://shop.libero.se/)

Powered By

Shopify Plus 

Headless 

Loyalty 

Identity 

Nordic

Market Coverage

0 Currency

Point-Based Transactions

Seamless

Brand Integration

5+

Systems Integrated

![Libero Pointshop website preview](/assets/libero-pointshop-hero-DkKpOY70.webp)

### Services Provided

-   Custom Shopify Application
-   Headless Commerce Development
-   Loyalty & Promotional Workflows
-   Multi-System Integration

### Integrations

-   Shopify Plus
-   Identity Provider
-   BlueConic (CDP)
-   Customer Support Platform
-   Marketing Automation

## The Challenge

Essity's Libero brand needed a fully custom webshop where customers redeem loyalty points — not money — for products. The shop had to integrate with an external identity provider for authentication, BlueConic CDP for behavioral data, and multiple backend systems for fulfillment and support. The headless architecture required a custom-built React frontend connected to Shopify's Storefront API, with zero-currency checkout flows and complex promotional logic.

Libero, part of Essity (a €13B global hygiene and health company), needed a custom loyalty-driven webshop for the Nordic market where parents redeem points earned from product purchases — not currency — for exclusive baby-care items.

## Our Approach

### Headless Commerce Architecture

We built a fully decoupled storefront using a custom React frontend connected to Shopify Plus via the Storefront API. This headless approach gave us complete control over the user experience while leveraging Shopify's robust backend for inventory, order management, and fulfillment. The architecture supports rapid iteration on the frontend without touching the commerce engine.

![Headless Commerce Architecture](/assets/libero-approach-headless-DqWZj4qI.webp)

### Point-Based Loyalty Engine

Instead of traditional currency-based checkout, we engineered a custom points redemption system. Parents earn points from Libero product purchases and redeem them in the shop for exclusive items. The loyalty engine handles point balance validation, redemption workflows, promotional multipliers, and integrates with the brand's broader CRM to keep point balances synchronized across channels.

![Point-Based Loyalty Engine](/assets/libero-approach-loyalty-SGUo9Otl.webp)

### Multi-System Integration

The webshop connects to five external systems: an identity provider for SSO authentication, BlueConic CDP for customer data and segmentation, a customer support platform for order inquiries, marketing automation for personalized campaigns, and the fulfillment backend. We built middleware to orchestrate data flow between these systems with real-time sync and graceful fallbacks.

![Multi-System Integration](/assets/libero-approach-integration-B7hdrgdm.webp)

## Results

Nordic

Market Coverage

0 Currency

Point-Based Transactions

Seamless

Brand Integration

5+

Systems Integrated

## Start Your Shopify Project

Let's talk about what Mejix can build for your brand.

[Contact Us](https://www.mejix.com/contact/)

Mejix 

Certified Shopify Plus Partner (Plus Tier) delivering enterprise-grade ecommerce solutions for high-growth brands across 12+ countries.

✓ Shopify Plus Partner — Plus Tier 

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