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title: "Revenue Optimization — Essity | Mejix Case Study"
description: "Driving Significant AOV Growth through CDP Intelligence"
lang: en
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# Revenue Optimization — Essity

Driving Significant AOV Growth through CDP Intelligence

Powered By

Shopify Plus 

BlueConic 

Personalization 

CRO 

Double-Digit

AOV Lift

Real-Time

Personalization

Scalable

Blueprint

Reduced

Cart Abandonment

![Revenue Optimization — Essity website preview](/assets/essity-cdp-hero-DtsFc78m.webp)

### Services Provided

-   Conversion Rate Optimization (CRO)
-   CDP Integration
-   Real-Time Personalization
-   Analytics Instrumentation

### Integrations

-   Shopify Plus
-   BlueConic CDP
-   Marketing Automation
-   Analytics Platform

## The Challenge

The brand had strong traffic but stagnant average order values. Traditional A/B testing had plateaued, and the team lacked visibility into real-time customer intent signals. Cart abandonment remained high, and there was no system in place to dynamically respond to browsing behavior with personalized offers or product recommendations at the moment of highest purchase intent.

An Essity feminine hygiene brand on Shopify Plus was experiencing stagnant average order values despite strong traffic. We deployed BlueConic CDP intelligence to unlock real-time personalization and drive measurable revenue growth.

## Our Approach

### Intent Listeners & Behavioral Signals

We instrumented the entire storefront with BlueConic intent listeners — capturing scroll depth, product interaction patterns, exit intent signals, cart composition changes, and session engagement velocity. These behavioral signals feed into the CDP in real-time, building rich customer profiles that power every downstream personalization decision.

![Intent Listeners & Behavioral Signals](/assets/essity-approach-listeners-Bsex8lB2.webp)

### Real-Time Personalized Dialogues

Using BlueConic's dialogue system, we deployed context-aware overlays and inline content blocks triggered by specific behavioral thresholds. Instead of generic popups, each dialogue is personalized based on the visitor's real-time session data — their browsing history, cart contents, and intent signals — delivering the right message at the exact moment of highest receptivity.

![Real-Time Personalized Dialogues](/assets/essity-approach-dialogues-BT2TYcMi.webp)

### Automated Upselling & Bundle Logic

We built dynamic upsell and cross-sell modules powered by the CDP's product affinity models. When a customer adds an item to cart, the system evaluates their profile against purchase patterns and surfaces complementary products or bundle offers calculated to maximize AOV. The logic continuously learns and optimizes based on conversion data.

![Automated Upselling & Bundle Logic](/assets/essity-approach-upselling-BbeUfSkd.webp)

## Results

Double-Digit

AOV Lift

Real-Time

Personalization

Scalable

Blueprint

Reduced

Cart Abandonment

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Mejix 

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